Harrogate Mumbler is run by local mum of two Sally Haslewood, and has been her third ‘baby’ since launching the website in November 2012.
Sally was born and brought up in Harrogate and is a passionate advocate of the town and all it’s lovely people. After 12 years of living away and following her husband’s job (who was serving in the forces) Sally came back home to settle once again in Harrogate just four days before her second daughter was born.
Familiar with the town, but unfamiliar with it’s parenting community Sally saw a gap in the market and Mumbler was born. Initially as a Facebook chat group in 2011 it’s popularity rapidly grew and saw the launch of the Harrogate Mumbler website in 2012, the first Mumbler Awards in 2013 and the first franchised site in Hull in 2014.
Sally spends most of her time glued to her iPhone, shamefully overusing social media and desperately trying to keep her kids from feeding Lego bricks to the dog. She doesn’t miss her past career as a Chartered Surveyor but has since discovered (much to her husband’s disappointment) that she’s a fairly crap housewife. She likes nothing more than that deep sigh of relief when the kids are finally asleep and that bottle of wine is cracked open…
Mumbler is now available as the ultimate local parenting on-line community in 16 other locations nationwide including neighbouring sites: York, Hull & East Riding, Ripon & Nidderdale, North Leeds, Wharfedale, West Leeds, South East Leeds, Wakefield, Barnsley & Ryedale.
“Harrogate Mumbler is my job and and am one of the lucky few who gets to make a living doing what I love. Whilst I would never charge mums for using my site, companies do pay me to advertise and to promote them on this website and social media and I make no secret of that. It is very similar to how traditional advertising works, like in a magazine or local newspaper or radio.
I also subscribe to affiliate schemes whereby if a Mumbler clicks a link on my website and purchases an item then Mumbler may get a small commission, at no extra cost to the customer. I will only put items on that are relevant as my blog and the Mumbler community and if I genuinely have or would use them myself.
I closely vet the companies and service providers who approach me and I regularly I turn down all sorts of things because I don’t like the company, the product, or don’t agree with the brand’s ethos, or don’t think it’s relevant to my Mumbler audience or even if it doesn’t “feel” right (yes, I am that vague).
Whenever I do talk about a brand or a product, it’s because I genuinely like it and think that the Mumblers might too. I’m always honest, I won’t recommend someone or something if they are secretly a bit rubbish- even if I do get a free meal out of it!